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1. Slide 1 · title

   Three Audience Contracts — The decoder · the witness · the moral jury

2. Slide 2 · statement

   Audience is not the same as society. (The most penalised error in this strand)

3. Slide 3 · compare

   Which audience are you claiming?

   • Intended: Who marketing targets, Use publicity and platform positioning
   • Implied: Who the form seems to assume, Infer from rules, editing and pleasures
   • Actual: Who watched and responded, Needs ratings or reception evidence
4. Slide 4 · statement

   An audience contract is a promise: give me your attention and genre knowledge; I will deliver a recognisable pleasure.

5. Slide 5 · twocol

   Survivor: the decoder

   • Need: mastery and prediction
   • Reads alliances, confessionals, Tribal Council
   • Pleasure: solving the social puzzle

   “I understand the game — and I can read the edit.”

6. Slide 6 · twocol

   Alone: the witness

   • Need: competence and authenticity
   • Reads self-shot footage as access
   • Pleasure: learning, intimacy, survival fantasy

   “I value real skill and can imagine how I might endure.”

7. Slide 7 · twocol

   Outlast: the moral jury

   • Need: reciprocity and deservedness
   • Judges loyalty against self-preservation
   • Pleasure: outrage, debate, coalition tracking

   “I know which choices cross a moral line.”

8. Slide 8 · compare

   One broad genre — three dominant pleasures

   • Survivor: Cognitive, Decode and predict
   • Alone: Experiential, Witness and imagine
   • Outlast: Moral / social, Judge and discuss
9. Slide 9 · points

   Hall: the audience is active

   • Dominant — accept the preferred meaning
   • Negotiated — accept the premise, question part of it
   • Oppositional — reject the frame and blame production
10. Slide 10 · diagram

    The paragraph chain

    1. Specific audience need or value
    2. Convention that activates it
    3. Likely response or reading
    4. Viewing behaviour / commercial signal
    5. Counter-reading or evidence limit
11. Slide 11 · statement

    The literacy paradox: the more audiences see the machinery, the harder producers work to make 'real' feel fresh.

12. Slide 12 · question

    Discuss: Which product has the clearest audience contract — and what does it sacrifice to keep that promise? Name the viewer, the need, the convention, the response and a competing reading.